Fancy $500 to do something Drop Dead Generous?
Move over Mother Teresa
We want your kind
Flash us your lovely
Be more you
Move over Mother Teresa
We want your kind
Flash us your lovely
Be more you
WHY WE'RE DOING THIS
We fell in love with a book called ‘Infectious Generosity’ by Head of TED, Chris Anderson, and it got us thinking. We started to wonder whether creativity and also collaboration and killer content can combine to make kindness way more of a thing in our minds and in our culture. Then we thought; the world could really f*cking do with this right now.
WHAT MAKES US TICK
Kindness needs a bit of re-brand, don't you think? It’s not just charity cake sales and volunteering days. It’s our chance to unapologetically express ourselves in the service of literally anyone or anything. Imagine if we saw other people's everyday problems as a wink, wink, nudge, nudge to our inner most creative, bold and weirdly wonderful ideas? This would show kindness how it should be and make the world a little less shitty. Maybe a lot, actually.
WHo 'WE' ARE
We are Tom Cledwyn and John M Sweeney. But really we're a collective of creatively minded, often neurodivergent and always out-to-do-the-right-thing type people. We're brilliant and totally flawed, like everyone else. Our promise it to put our entire selves into this and bring along anyone who's up for it as we go.
WHAT's THE END GAME?
We'll start with giving $500 to 1,000 people and sharing those stories in the most Drop Dead Generous way we can. If this is it, then this is it. But what's already special is the community huddling up around this thing. We'll run out of money in November 2026 and have a funny feeling that's when the real fun will begin. Until then it's heads down, minds open and arms wide.
Ready to Do Kind $h*t?
Faqs
(You probably have some questions. Hopefully we answer the big ones here.)
Wait, what?
We know. This is all a little mad. Get cash for kindness by sharing your idea with us. That's it, really. But also head to our community page to see a bunch of other ways to get involved. Some will work, some won't, probably. Oh, and please bare with us when we get things wrong. Because we will. Hell we'll even tell you every mistake we make on our socials because this is all part of the experiment.
How to I get me some of that money?
It starts with sharing your idea, silly. So click anywhere it says 'Share your idea', fill out our form and click submit. It takes about 5 minutes. If we can fund you then you'll get an email within a few weeks with a Revolut payout link for you to collect your $500 (or equivalent in your local currency). You won't need to give us your bank details directly and you also don't need a Revolut account.
Alright, there must be a catch?
Yeah there's always a catch. Ours is that if you get the $500 then we ask that you come back and tell us what happened. We would love to hear how you got on and to pass your story onto others via our blog and socials. Because kindness creates kindness, even when people hear about it.
You don't have to, though. So I suppose it's not a catch. But yeah, it'd be cool if you did.
How do you choose which ideas to fund?
Every 2 weeks we'll gather a bunch of people and spend the day reading all the new ideas shared with us. We'll fund about 20 every cycle and choose the most standout Drop Dead Generous ones.
We'd like to get to a point pretty quickly where we are not the ones choosing who gets funding and who doesn't. So once we've curated a vibe and built a community we'll probably start testing ways we can put this job into your hands.
What's the story behind this project?
We've had a stab at explaining everything on our About page. Anything that's not there will be said eventually on our Instagram, we're sure.
Are you worried people will ghost you?
Honestly, not really. We're doing this project because we think people are awesome. We'll open up on our socials about things that don't quite go to plan and who knows, maybe mass ghosting will be one of them. We don't think so though.
Are you a charity?
No, we’re not a registered charity - we’re a social enterprise registered in the UK and our funding comes from philanthropically minded individuals who believe in our mission. If we ever get to a point where we start raising money (rather than giving it away), then maybe we'll spin out a registered charity arm then.